LESS FRICTION.
MORE EXECUTION.
Know what to do, log the work, communicate with your coach and see progress without bouncing between separate tools.
Strata connects the work a client does with the decisions a coach makes. Clients get a focused mobile experience for execution. Coaches get a web dashboard that brings programming, nutrition, progress, communication and operations around the same relationship.
Know what to do, log the work, communicate with your coach and see progress without bouncing between separate tools.
See the client as a complete coaching picture so less time is spent reconstructing context and more time is spent actually coaching.
We do not sell roadmap features as if they are finished. Built means it works in the product today. Partial means part of the experience exists. Roadmap means the direction is defined, but the feature is still being built.
The client experience is designed to remove friction from the behaviors that actually create results: training, nutrition, communication, check-ins and consistent feedback. Open the app and know what matters next.
Start the day with the coaching priorities that matter: your goal, check-ins, weight trend, streak and next workout.
Keep the prescribed session in front of you and log weight × reps as you train so execution becomes usable coaching data.
Progress with context. See what you did last time instead of relying on memory, screenshots or guesswork.
Save a workout mid-session if life interrupts you, then come back — or finish and commit the complete session to your history.
Follow coach-assigned calorie and macro targets and keep nutrition inside the same feedback loop as training and progress.
Log water in 8 oz increments, see each entry and remove mistakes with swipe-to-delete.
Ask questions and get feedback where the coach already has access to the surrounding context.
Use weight trends, body metrics, photos and personal records to make progress visible and decisions less emotional.
Turn weekly reflection into a repeatable coaching loop instead of a random message with no history.
Your day streak is calculated from check-in history, giving consistency a visible signal without pretending an achievement badge is the result itself.
The dashboard keeps the next action visible while the full program stays one tap away.
Move from invite to documents, intake, payment and activation through one connected flow instead of a chain of disconnected links.
The next layers are meant to help the client and coach understand recovery, adherence and performance better, not simply create more things to track.
Apple Health first, with WHOOP and Oura planned alongside it for steps, sleep, recovery and lifestyle context.
The interface exists; the deeper sleep-dependent and cross-domain synthesis is not complete yet.
Locked/unlocked states exist visually, but the real milestone and trigger system is still to be built.
The navigation has room for coach-led client groups, but the community data model and UI are not built yet.
The coach product is not trying to win by having the longest feature list. It is being built to reduce admin, keep client context connected and help a coach deliver premium service to more people without making the experience feel less personal.
Sort the roster and see status, coaching tier and onboarding progress without opening every profile first.
Training, nutrition, progress, health profile, private coach notes, onboarding checklist, payments and legal review in one client record.
Build day by day with sets, reps, tempo, rest, RPE/RIR targets and cardio blocks — then save the structure as a template.
Use coach-authored custom exercises alongside the shared-catalog architecture without separating programming into another tool.
Coach-to-client messaging is scoped to the real relationship, with enforcement that prevents clients from impersonating their coach.
Track amount, tier, billing frequency, due and paid dates and payment status from the client profile. Collection itself is still manual today.
Review signed coaching and medical documents and keep onboarding status visible without chasing files across email.
Marking a payment paid activates the client and creates the onboarding checklist and health profile automatically.
Health information and private notes stay attached to the client record so programming decisions do not lose the surrounding context.
Client data is protected by real row-level access rules so coaches and clients only see the records that actually belong to them.
The real value comes after the plan is assigned. Who is slipping? What changed? Is the issue training, nutrition, recovery or adherence? What deserves the coach’s attention today? Strata is being built so the coach can spend less time hunting for signals and more time making high-quality decisions.
Future development is aimed at reducing administrative work, surfacing the right client context and helping coaches act faster while human judgment stays in control.
One connected flow for payment, waiver, intake, onboarding and first-program handoff so the coach does not have to stitch the client journey together manually.
A daily attention queue that answers who needs attention, why, what changed and what the coach should consider reviewing.
Native payment collection and recurring billing so the client relationship and payment state stay connected.
Bring appointment links, upcoming check-ins and reminders into the workflow before rebuilding scheduling from scratch.
Coach name and logo customization with Strata still visible so coaches can deliver a branded experience without full white-label complexity.
Summaries, alerts, program feedback, draft messages and program-building assistance that use real client context while the coach approves consequential decisions.
Retention, renewals, workload, failed payments, engagement decline and revenue risk translated into signals a coach can act on.
Strata is being built to make premium coaching more scalable without turning it generic. Better context for the coach. Less friction for the client. Human judgment stays in control.