One platform · Role-based by design

THE OPERATING
SYSTEM FOR
REAL COACHING.

Clients get a focused mobile experience for execution. Coaches get a web dashboard for delivery, oversight and decision-making. The core coach↔client system is already built — and the roadmap expands around that relationship instead of replacing it.

● CORE BUILT Client mobile app Coach web dashboard Secure multi-coach data isolation
CLIENT

OPEN THE APP.
KNOW WHAT'S NEXT.

Train, log nutrition, message your coach, submit check-ins and see progress without rebuilding the system every week.

COACH

ONE CLIENT.
ONE COMPLETE CONTEXT.

Programming, nutrition, health, progress, notes, legal, payments and communication live around the same client record.

What exists vs. what is next

NO FAKE FEATURE LIST.

We separate what is working now from what is on the roadmap. If a feature is marked “Built,” it exists in the product today. If it is marked “Roadmap,” it is not being sold as finished.

BUILT NOWPARTIALROADMAP
For Clients · Mobile App

YOUR COACHING
SYSTEM IN
YOUR POCKET.

The client side is built to reduce friction. You should not have to remember where your workout lives, where you sent your check-in, what your macro target was or whether your coach saw your update. The app keeps the work connected.

DashboardTrainNutritionMessagesCoachingProfile
BUILT NOW
01

Daily Dashboard

See your primary goal, this week's check-ins, current weight, day streak, weight trend and next workout without hunting for the basics.

BUILT
02

Set-by-Set Training

Log weight × reps for every set, open exercise video links and keep the prescribed session in front of you while you train.

BUILT
03

Last Week Comparison

See how the same work looked last week so progression is based on context instead of memory or screenshots.

BUILT
04

Draft or Finish

Save a workout mid-session if life interrupts you, then come back — or finish and commit the complete session to your history.

BUILT
05

Nutrition Logging

Log food by date and follow coach-assigned calorie and macro targets so nutrition stays connected to the same coaching relationship.

BUILT
06

Water Tracking

Log water in 8 oz increments, see each entry and remove mistakes with swipe-to-delete.

BUILT
07

Secure Coach Messaging

Message your coach directly inside the product. Conversations are scoped to the actual coach-client relationship, not exposed across users.

BUILT
08

Progress That Is Visible

Track weight trends, body metrics, progress photos and personal records so the conversation is based on evidence instead of “I think I'm doing better.”

BUILT
09

Structured Check-Ins

Submit check-ins and review your history so feedback becomes a repeatable loop instead of a random weekly message.

BUILT
10

Real Day Streaks

Your day streak is calculated from check-in history, giving consistency a visible signal without pretending an achievement badge is the result itself.

BUILT
11

Water + Next Workout Snapshot

The dashboard keeps the next action visible while the full program stays one tap away.

BUILT
12

Onboarding Without the Runaround

Coach code, identity matching, attorney-drafted e-sign documents, intake, payment handoff and activation are connected in one onboarding flow.

BUILT
Client roadmap

THE APP GETS SMARTER AROUND THE SAME CORE.

The next layers are designed to add context without turning the app into a cluttered dashboard nobody wants to open.

ROADMAP

Wearables

Apple Health first, with WHOOP and Oura planned alongside it for steps, sleep, recovery and lifestyle context.

PARTIAL

Performance Score

The interface exists; the deeper sleep-dependent and cross-domain synthesis is not complete yet.

PARTIAL

Achievements

Locked/unlocked states exist visually, but the real milestone and trigger system is still to be built.

ROADMAP

Community

The navigation has room for coach-led client groups, but the community data model and UI are not built yet.

For Coaches · Web Dashboard

STOP RUNNING
YOUR ROSTER FROM
FIVE DIFFERENT TOOLS.

Strata is designed around the client record, not around disconnected features. When a coach opens a client, the training, nutrition, progress, health context, notes, onboarding, legal and payment history are all part of the same operating picture.

PROGRAMBuild + prescribe
MONITORProgress + adherence
COMMUNICATESecure messaging
OPERATEOnboarding + admin
BUILTCLIENT ROSTER AT A GLANCE

Sort the roster and see status, coaching tier and onboarding progress without opening every profile first.

BUILTFULL CLIENT PROFILE

Training, nutrition, progress, health profile, private coach notes, onboarding checklist, payments and legal review in one client record.

BUILTPROGRAM BUILDER

Build day by day with sets, reps, tempo, rest, RPE/RIR targets and cardio blocks — then save the structure as a template.

BUILTEXERCISE PICKER

Use coach-authored custom exercises alongside the shared-catalog architecture without separating programming into another tool.

BUILTSECURE MESSAGING

Coach-to-client messaging is scoped to the real relationship, with enforcement that prevents clients from impersonating their coach.

BUILTPAYMENT RECORDS

Track amount, tier, billing frequency, due and paid dates and payment status from the client profile. Collection itself is still manual today.

BUILTLEGAL + ONBOARDING

Review signed coaching and medical documents and keep onboarding status visible without chasing files across email.

BUILTPAYMENT-TO-ACTIVATION HANDOFF

Marking a payment paid activates the client and creates the onboarding checklist and health profile automatically.

BUILTPRIVATE COACH CONTEXT

Health information and private notes stay attached to the client record so programming decisions do not lose the surrounding context.

BUILTMULTI-COACH DATA ISOLATION

Client data is protected by real row-level access rules so coaches and clients only see the records that actually belong to them.

STRATA COACHCLIENT OPERATING VIEW
Active12
Onboarding03
Needs Review04
CLIENTSTATUSNEXT
Marcus R.ON TRACKCheck-in
Daniel C.REVIEWProgram
Anthony L.ON TRACKNutrition
Jordan T.REVIEWPayment
CLIENT PROFILETraining · Nutrition · Progress · Health · Notes · Payments · Legal
Why this matters

THE VALUE IS NOT “MORE FEATURES.”
IT IS MORE CONTEXT PER DECISION.

A coach does not need another workout generator. A coach needs to know what happened after the plan was assigned: Did the client train? Did nutrition slip? Did body weight move? What did the check-in say? What context is buried in messages? Strata is being built so those answers can live around the same client instead of being reconstructed manually.

Coach roadmap

BUILT TO REMOVE THE WORK BEFORE THE DECISION.

The roadmap expands the operating system without pretending the coach should be automated out of the relationship.

ROADMAP

Embedded Stripe + Subscriptions

Native card collection and recurring billing so payment status stops requiring a manual external link and manual cycle creation.

ROADMAP

Scheduling

Appointment management inside the dashboard. Calendly is still external today.

ROADMAP

Client Communities

Coach-managed group spaces for education, culture and accountability across a roster.

ROADMAP

Voice Messaging

Voice notes layered onto the existing secure message system for faster high-context communication.

ROADMAP

Coach Branding

Coach display name and logo customization while keeping the Strata design system fixed and consistent.

MAJOR ROADMAP

Coach Intelligence Assistant

Not an autonomous coach. The vision is an assistant that surfaces who needs attention, summarizes check-ins and trends, reviews program performance and proposes changes, and helps build programs collaboratively — while the coach keeps control of every decision.

The product thesis

CLIENTS NEED CLARITY.
COACHES NEED LEVERAGE.

Strata is being built to give both sides what they actually need without breaking the relationship that makes coaching valuable.